/portfolio

CREATIVE DIRECTION. EXECUTIVE PRODUCER. BRAND MANAGER.

MARIAM CAMARA. United States, 2023

SERVICES

  • CAMPAIGN / AD CREATIVE DIRECTION
  • FILM & TV PRODUCTION
  • PRODUCT SOURCING - MAKEUP/HAIR ETC
  • PRODUCT LAUNCH + ROLL OUT
  • BRAND MANAGEMENT
  • DIGITAL MARKETING - EMAIL + TEXT


BOOK CONSULTATION

MARIAM@HOUS11.COM

EMAIL

01

Fashion / Brand PHotography

Program:

Building social media

Nyden x h&m

Client:


Nyden x H&M


Limited Capsule Collection

Nyden and H&M created a limited capsule collection in collaboration with notable stylists.


My Role:


  • Created and implemented the campaign

concepts, guidelines, and strategies then oversaw it to completion.


  • Managed a 15+ - person professional production crew and glam team.

Photography:


Shot & Edited

By Mariam Camara 2018

Add a little bit of body text

02

Health / Beauty

Program:

Content creation / production / SET DESIGN

Campaign Strategy:

  • Created Beccare's marketing campaign based on market segments to gain new customers and build repeat business.
  • Creative directed and conceptualized the launch campaign (on set/ off set) including storyboards, content strategy, & post-production.
  • Ensured campaign implementation followed organizational guidelines
  • Wrote and designed unique and well-crafted copy for social media graphics.
  • Drafted PR articles for the social media roll-out.

03

Brand Management & campaign strategy

Program:

Content creation / production

2022

Unicorn Universe Brand Management And Brand Relaunch:

Brand Development:

  • Developed a stronger brand identity, brand image, brand culture, and brand personality.


  • Created monthly KPIs and workflows.


  • Assisted in regaining customer confidence after several customer service mishaps with strong website copy.


  • Supported manufacturing and design activities by developing prototypes for products in development.


  • Logo and Website -
    • Website Design - Mariam Camara
    • Logo - Ty Williams


  • Monitored the results of team efforts and proposed actions for the upcoming quarters, including the email marketing team, ads team, graphics team, and production team.

  • Directed an 8-person team in Palm Springs, CA for the relaunch of digital content.


  • Developed influencer marketing strategy.



2022

Tape Strip
Tape Strip

Product photography

Influencer Box & Logo Designed By Mariam Camara

CAmpaign Product photography

Product Development and Campaign Creative Direction:


  • Created and enhanced products that filled a niche in the market and allowed the client to remain competitive.


  • Supported manufacturing and design activities by developing prototypes for products in development.


  • Submit proposals and designs for evaluation by the management team before moving to the next stage.


  • 2nd Shooter On Set.



Beauty product photography by mariam camara

Remedy By Ari - Product & Brand Development

- Brand Development:

  • Conducted market research to gauge which product would be best for the client's consumer.

  • Sourced and onboarded team.


  • Assisted the design team in creating product packaging.


  • Supported manufacturing and design activities by developing prototypes for products in development.


  • Logo Design and Website Design by Mariam Camara

  • Developed product storyline on 'The Impact', an upcoming BET reality TV show where the client is featured.
  • Content developer from Launch to December 2022.


  • Directed a 25-person team in Palm Springs, CA for the launch of digital content.


  • Developed influencer marketing strategy.



2022

Obviously Arrogant- Product & Brand Development

- Brand Development:

  • Conducted market research to gauge which product would be best for the client's consumer.

  • Sourced and onboarded team.


  • Assisted the design team in creating product packaging.


  • Supported manufacturing and design activities by developing prototypes for products in development.


  • Logo Design and Website Design by Mariam Camara

  • Developed product storyline on 'The Impact', an upcoming BET reality TV show where the client is featured.
  • Concept Development and creative direction.


  • Directed production team for the launch of digital content.


  • Developed influencer marketing strategy.



2022

03

RESTAURANT/ Food

Brand Management For Bad Gyal Vegan

  • Created a clear vision and concept for BGV's first brick-and-mortar restaurant.


  • Developed BGV's positioning in the market and a competitor's advantage over other black-owned vegan restaurants in Atlanta.


  • Used design, branding (logos, merchandise, colors), and aesthetics to create a cohesive visual brand.


  • Website and Logo Design By: Mariam Camara


  • Food Photography Directed By: Mariam Camara



bad gyal vegan 2022

04

Magazine/ editorial / Graphic Design

CREATIVE DIRECTION AND EXECUTIVE PRODUCTION

Logo Design By: Mariam Camara

Product Design Mockups By Mariam Camara

Graphic Design By: Mariam Camara

05

INTERVIEWS

' UNFILTERED WITH EVEN'

EXECUTIVE PRODUCER